Imagine two like-minded companies coming together in goodness and purpose. Common values binding us together. Well, imagine no longer because Ju-Ju-Be and Cheerios™ brands are joining forces to spread a happy message through the first Ju-Ju-Be & Cheerios bag featuring…the Good Goes Round™ print! (Are you humming the tune yet … “Good goes around and around and around.” We hope so!).
This purposeful print features interlocking circles of black, white and tones of grey laced with positivity and empowerment … be happy, be bold, be original, be you! Smaller yellow rings reminiscent of Cheerios™  cereal pieces add the perfect pop of sunshine amidst the grey background. The cheerful yellow lining and silver hardware compliment the print to remind us that every cloud has a silver lining. Whether stringing these tasty rings of Oats on a piece of yarn or enjoying a bowl for breakfast, everyone’s earliest memories include Cheerios cereal!
Now you can introduce the joy of Cheerios to the next generation with our Good Goes Round print! And like the song says … “Start with the good and the good will come straight back to you!”
Cheerios and associated words and designs are trademarks of General Mills, used under license. © General Mills

This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet.

  • Ultra light. 
  • Tote straps have a 12-inch drop. 
  • Zippered closure on top keeps your stuff inside 
  • 2 interior mesh pockets and 1 extra long interior zippered pocket 
  • Extra long key clip in main interior of tote. 
  • 3 exterior pockets on the front 
  • Large back pocket has snap closure and is perfect for magazines, folders or papers. 
  • Teflon™ fabric protector … helps repel stains.
  • Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
  • Smart Pockets … get organized! 
  • Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
  • Machine Washable ... air dry.