Cotton Babies began with $100 worth of product in a tiny green milkcrate stored in a shelf in our kitchen. It grew from there to a bookshelf, then a closet, then a bedroom, then a basement and finally, the business exploded into commercial space.
Today, Cotton Babies is a privately held market leader in the juvenile product industry and a diverse retailer, offering everything a family needs to take care of their baby. Our primary focus is cloth diapers, but we also offer a wealth of other products designed to make parenting easy!
Where are we?
Cotton Babies is located in St. Louis, Missouri. Our online and administrative operations run out of a large campus located not too far from the Meremac River in South St. Louis County. Cotton Babies has opened three retail locations in the last few years; two in St. Louis and one in Vancouver, Washington. (more details)
Our owner, Jennifer Labit, cares deeply about growth of the cloth diapering industry. She was the founding chair of the Real Diaper Industry Association, a 501(c)6 trade association created for cloth diaper retailers, manufacturers, diaper services, media and other parties with an interest in the cloth diaper industry. Under the leadership of a diverse board, the RDIA is healthy and growing rapidly as they labor to expand consumer awareness of cloth diapers and support industry needs in an exploding cloth diaper market.
Today, Jenn is focused on raising the standard of excellence in the baby industry through creative designs and unique marketing approaches. Her goals are continued growth of the cloth diaper category in an effort to reduce waste and raise the standard of living in areas her company has influence. Cotton Babies reaches out to local families through targeted outreaches designed to get cloth diapers in the hands of the less fortunate. Cotton Babies also provides cloth diapers to thousands of missionaries through the Diaper Grant program.
In an industry filled with abundant diversity, Cotton Babies endeavors to build bridges with people, not walls over differences. We operate our retail stores under the premise that "every mom leaves our store feeling like a good mom". When designing new products, our goal is always to support parents at every point on the spectrum and offer a variety of customizable options to fit their unique needs.
Cotton Babies wants to see cloth diapers into every home across America. Our owners created the bumGenius brand, the Flip Hybrid Diapering System, and Econobum. Each brand is designed to reach out to a different unique market segment. Today, Cotton Babies' brands are sold through thousands of independent juvenile stores worldwide and major retailers like Whole Foods, Target, BabiesRUs and diapers.com.
The bumGenius brand introduced cloth diapers easy enough for anyone to use... even family members or childcare providers who might be resistant to the idea of cloth diapering. bumGenius was intentionally designed to make cloth diapering as easy as using a disposable! Today, the bumGenius brand offers a variety of options; stay dry lining, organic cotton, single-piece diapering and our recently released, exclusive Artist Series.
The Flip Diapering System provides parents with an affordable hybrid diapering system. Options include organic inserts, stay-dry inserts and a disposable insert. The Flip Diapering System is manufactured from the same high quality materials used in all our products but comes at a much lower price point than other hybrid products on the market.
Econobum, our entry-level system, was created to take care of families on any budget. The Econobum system offers easy to wash prefold inserts, a simple one-size diaper cover, and now includes a washable diaper tote.
Cotton Babies wants to make it easy for more families to use cloth diapers. With bumGenius, Flip and Econobum, we've increased accessibility to cloth diapers by recognizing families at different places in life. We believe that every parent and baby is unique. These distinctions demand a variety of options.
In the process of creating options for a variety of families, we've expanded the cloth diapering world, creating room for more unique people. I like it that way. I hope you do too.
Owner of Cotton Babies, Inc.
Creator of bumGenius, Flip and Econobum